E-commerce Platform
HydraWay
Direct-to-consumer store for a Tunisian electrolytes brand, with local payment, promo codes, automated stock sync, and a custom back-office for running the business.
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The challenge
A new category in a new market, sold direct. The site had to explain what electrolytes do and why sugar-free matters before it could ask anyone to buy — and then actually take the order, in a market where most shoppers still pay cash on delivery and international checkout tools don't work.
What we built
We built the storefront and the business behind it. The product pages lead with the science in plain language, then move to the buy. Checkout handles both Flouci and cash on delivery, with governorate-aware shipping and promo codes validated server-side. Behind it sits a custom back-office — orders, products, customers, promo codes, users, and contact messages — with its own authentication, plus a scheduled job that keeps stock in sync with the fulfilment provider rather than leaving it to manual updates. French and English throughout.
The outcome
The brand launched selling directly to Tunisian customers on payment methods they actually use, with one place to run orders, stock, and promotions instead of a spreadsheet and an inbox.
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contact@grafen.com
(+216) 29 409 996
B51 Cité Erriadh El Manar 1 Tunis Tunisie